| Day 1 |
1 February |
|
|
|
|
|
|
| 13.00 h. |
Coffee tea, soft drinks |
|
|
| 13.30 h. |
Welcome and introduction chairman Trends City Marketing |
Dr. Erik Braun |
Erasmus University |
| 14.00 h. |
The making of a city-image, Dubai |
Bert Groothuizen |
Van Oord nv |
| 14.40 h |
Keeping the good appearances
Winning the tender for the Olympics |
Ken Kelling |
City of London |
| 15.20 h. |
World City or City Harbour Hamburg |
Thorsten Kausch |
City of Hamburg |
| 16.00 h. |
Coffee break, tea or soft drinks |
|
|
| 16.20 h. |
Nice or the Côte d’Azur |
Peter van Santen |
Honorair Consul Nice |
| 17.00 h |
Questions and answers |
Forum of speakers |
|
| 17.30 h |
Evaluation papers |
Patrick E. Davidson |
Organisation |
| 17.40 h. |
Networking, aperitif, small snacks |
|
|
| 18.15 h. |
End day 1 |
|
|
|
|
|
|
| Day 2 |
2 February |
|
|
|
|
|
|
| 09.00 h. |
Coffee, tea, biscuits |
|
|
| 09.30 h. |
Financing city marketing
Justifying marketing investments |
Dr. Luigi van Leeuwen |
University of Tilburg |
| 10.10 h. |
Questions and answers |
|
|
| 10.20 h. |
No retail, No City Marketing |
Ron Cijs |
Int. Counsel Shopping Centres |
| 11.00 h. |
Coffee break (tea, soft drinks) |
|
|
| 11.20 h. |
Trends in City Marketing |
Dr. Erik Braun |
Erasmus University Rotterdam |
| 12.00 h. |
Evaluation paper, summary, expectations 2011 |
Dr. Erik Braun
|
|
| 13.00 h. |
Lunch buffet with drinks |
|
|
| 14.30 h. |
End day 2, farewell party
In the Masséna museum |
Mayor of Nice? |
|
|
Facultative program: tour in Nice |
|
|
